Imagine this: You run a company that is in dire financial straights, so much so that you’ve sent your CEO to Washington to beg for a bailout. Sales are down and not looking to go up anytime soon. What do you do? You cherish every customer you have, and especially try to take care of all those people who love your brand so much they’re promoting it for you, right? Embrace Web 2.0, build your community, find new ways to market? Apparently not, if your name is Ford. Instead, they’re suing — that’s right, suing — people running Ford fan blogs for using their trademarks without permission. And what’s more, they didn’t even tell their Digital Communications guy that they’re doing it. So much for fostering community.
Unfortunately I think we will continue to see this type of thing happen. Gray hair CEO’s are in a panic because they are losing grip on the industry that was once thriving and instead of trying to understand and adjust, or at least hire people with forward thinking, they are blaming others for their downfall.
You are seeing it with the papers as well like tribune. They are holding on desperately to something phasing out, instead of being creative and coming up with new models of generating income. Now they file for bankruptcy.
Stop blaming others, take some responsibility, admit your mistakes ( heck write them down ) and learn from them. Quit beating a dead horse.
Smile
must. not. rant… Yeah, this whole thing has made me so damn sick. There is no part of this tangled web of B.S. that makes sense at this point. Thanks for posting this. Now I can justify that martini.