On Friday, May 8th, artists, entrepreneurs and innovators came from across the country and gathered at the first BigOmaha Conference. This is the first in a series of thoughts we’ve assembled from our experience there.
Focus on Things That Don’t Change
“Plans are guesses. People write them because they make people feel comfortable” - Jason Fried, 37Signals
Business today moves too fast for long-range planning. There is too much volatility and variability in the modern marketplace. You can’t go from A-Z. So instead go A-B, then B-C. Create micro-plans that take into account current information and figure out what you are going to accomplish today, then do that again and again.
So how do you move forward? Create a vision of what you want your business to look like, and focus on the elements of that business that won’t change in three, five, or ten years:
Amazon - Products will always need to be delivered to the customers who ordered them.
Hotels - People will always want to sleep on comfortable beds.
Google - Users will always want to find what they are searching for.
Once you stop fretting about things that will change, you can identify and invest in the things that won’t. That consistency will drive your business upward, and allow you to adapt and stay viable. Make sure you are best at the core element of your business - and stick to it.
Recent Comments
Comment »