While the perception of social media is still of a place where the kids are having all the fun, the big story is actually about what’s happening with the older generations. While the under 30 crowd has plateaued, the over 30s are going hog wild for this social networking thing. The percentage of 30-somethings engaged in social media has doubled since 2007 and nearly tripled among the 40+ and 50+ age groups. Ad Week has the scoop.
Worlds are colliding, George.
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