1222North.com

Author: Lyn

This is another great reference for those who don’t think Twitter has mainstream marketing applications. Today, the Kentucky Secretary of State Trey Grayson is using “Twitter” to communicate important election day information to the electorate. The communications will come primarily from the State Board of Elections headquarters in Frankfort, where the State Board of Elections stages an operations center to staff election day.

If you want to check in on their communications throughout the day, Grayson’s twitter account can be found at twitter.com under the username KYTrey. Deputy Assistant Secretary of State Les Fugate’s username is LesFugate. They are also using Facebook and a newly launched website to accomplish their goals of informing the public.

Author: Lyn

When I was ten I really wanted a Ronco Glass Cutter. For those too young to remember, Ron Popeil was the granddaddy of the infomercial - the predecessor to Billy Mays. He appeared Saturday morning television selling the Pocket Fisherman, the Inside the Egg Scrambler and best of all, Hair in a Can. The Glass Cutter was used to convert old discarded wine and soda bottles into drinking glasses. A must-have for all children of the seventies.

The New York Times is now reporting that Ronco is making a comeback, using footage of the original Ron Popeil to pitch their new Grillwave product. They are planning to revive the classic infomercial lines, “But wait! There’s more!” and “Set it and forget it!” The newest pitch will have an online component in addition to the traditional broadcast media purchase. While this brings back some fond childhood memories, it also continues to prove that advertising works - even in its tackiest form.

Author: Lyn

There has been a flurry of recent articles in the health care marketing pubs on how different hospitals are using Facebook to communicate with patients and staff. One of my favorite examples is Mayo Clinic - who has a fan page in addition to pages for med students, staff and the media. A total 2,200+ fans have joined the page since its January launch. The Mayo Fan Page features testimonials, video content and news updates. As Mayo has built their brand on word of mouth advocacy and media coverage it only makes sense that they have taken the lead in the social networking arena.