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Posts Tagged ‘advertising’

October 21st, 2008

Make a “quick buck” with Twittad

Author: Linder

Twittad

This is the kind of stuff that ruins everything good about social media. People that take advantage of anything that’s “hot” in the snakiest way possible just for a little cash. For whatever reason…this drives me crazy.

Twitter account holders can put their twitter page up for bids to advertisers at a price they name. The advertisers can then manipulate your background image for advertising purposes.

Enjoy. (if you feel so inclined)

October 17th, 2008

Cable tv vs. internet video

Author: Chris

Before making my move to Lincoln I decided to sell my gigantic 35″ tube TV because I just didn’t want to move it. I actually did this about 2 months before I moved. My idea was to buy a new LCD TV once I got settled in but I’m still sans a TV.

Not having a TV and cable made me realize I have way more free time but I still keep up to date with the new fall shows by watching them at Hulu with my Macbook. With every show only having limited commercial interruptions, each episode is about 45 minutes which in turn lets me watch what I want in shorter amount of time.

With all this in mind I wonder how cable companies are going to compete with sites like this. Most major networks even stream their shows on their corporate sites. These episodes roughly have 8, 30 second breaks for commercials instead of the usual 2-5 minute breaks.

Why hasn’t this become more popular? What is the future going to bring for broadcasting? TVs connected to the internet, selecting which broadcaster you want and then selecting the show and episode of choice? How is advertising going to compete? Are the 30 second commercial breaks going to become increasingly longer on the web?

Well that’s my rambling for the day and I leave with this great video of Gary Vaynerchuk.

September 19th, 2008

Microsoft ditches Seinfeld, goes on the attack (kinda)

Author: charlies

From the stodgy, old, cobweb-ridden world of traditional advertising…

In what has amounted to a soap operatic rollout of the new Microsoft campaign from Crispin Porter, “Phase 2″ debuted last night with a completely different flavor. Watch it here.

In case you missed it, Microsoft has broken up with Jerry Seinfeld - at least for this execution - and launched an arguably more direct attack back at Apple. The new “I’m a PC” spot is comparably short (1 minute versus the 4:30 Bill & Jerry in Someone’s Home ad) and aims to tear down the (brilliantly) Apple-manufactured “PC Stereotype.” It’s got all-star basketball players, unknown everymen and a scuba diver. And each of them remind you, “I’m a PC.”

So what are they really trying to say? My guess: that Apple has pigeon-holed its user base as hipster young creative types, and that PC is the computer for everyone else in the world (from all-star basketball players to scuba divers). It’s far too early to know if (a) that’s actually the strategy and (b) if it will work. But it’s an interesting take.

Oh, and for those of you who prefer not to save the drama for your mama, there’s this question: was the omission of Seinfeld always part of the plan, or was it a knee-jerk reaction to overwhelming public derision and confusion? Microsoft brass are referring to this new spot and its inevitable counterparts as “Phase 2.” But whether or not this phase was always intended to be Jerry-less is unknown, at least to me.

July 28th, 2006

Starving Eyes

Author: Mike

This is a pretty sweet company that specializes in advergames for online viral campains. They do a lot of games for bands to help promote albums. My favorite is the “Drop Kick the Faint” Game.

Starving Eyes