I hadn’t checked out the Eyeblaster and Pointroll creative showcases for awhile and I found some great digital ads. The showcases are worth exploring regularly, especially for ads like this that really bring a clothing catalog to life. Click through and check out the site for Springfield, too; it’s a rich experience if you have the patience to wait for it.
Posts Tagged ‘Creativity’
December 12th, 2008
Hip Hop Albums Recreated by LEGOS
Check it out: 20 classics recreated using LEGOS characters. Now, if only they went one step further and made the actual people into legos. I would be first in line at Toys R Us to buy ODB.
November 18th, 2008
Using a story to gain loyalty
Building loyalty to your web site is never an easy task. Social networks, viral marketing, and regular sales promotions are all part of the usual bag of tricks, and they are not all bad. But the truth is, customers want to see what products will do for them. If you haven’t checked out the Adidas basketball site yet, give it a try. There are videos that expand on their new line of basketball shoes: the commanders and creators. This is an interesting idea in that the shoes are created for specific positions that you play; the point guards, shooting guards and small forwards are the creators while the commanders are your power forwards and centers. Using NBA players within the stories with regular kids, it connects an end user (usually kids ages 13-18) to what the shoe can do for them. Bravo, Adidas.
August 26th, 2008
SIGGRAPH
The nerdiest conference of them all. While being primarily a 3D conference (anyone that is anyone in gaming, CG and 3D R&D present) there are many other things to learn: interactive research frontiers, education techniques, amazing (and often algorithmic) artwork, etc… Originally started by George Lucas, its first occurrence numbered 16 visitors while the 2008 one brought in almost 30,000 people.
It seriously bends your mind.
May 19th, 2008
Spectra
This is a slick little alternative news reader made with paperVision3d in Flash for msnbc. Nice concept. Practical, organized, fast, and down-right cool.