“Design books are often expensive and contrary ? sometimes the book is worth having for the physical production values alone, sometimes for the images, sometimes for the words and, occasionally, for all three. We wanted to cover those elements in our reviews so that you know whether it?s worth owning.”
How do you make your message stand out in a space that’s already overpopulated with advertising? You put it everywhere, of course.
Jung von Matt out of Hamburg has created a guerrilla WiFi campaign for its car rental client, Sixt, in German airports. Multiple open wireless networks are set up at the Sixt airport counters. When accessed, a Web page with the latest offers from Sixt is pulled up, complete with a map to guide viewers to the nearest Sixt counter.
Interesting article I read in Fast Company on rewiring the creative mind and how neuroscience is shedding new light on creativity and ideas. Biologically, our minds are conditioned for repetitive thinking. It sometime takes an unplanned event or occurrence to break us of this, especially when our minds are looking for a new idea. With the economy how it is today, some could say sticking with what works and what we know as ideas makes sense, but really what our economy needs now is fresh ideas, some new thinking. Anyway, read the article if you’d like, but I encourage folks to do stuff outside their normal routine and be spontaneous; it may spark some ideas.
Has anyone seen this new online ad promoting the Wario game for Nintendo Wii?
I think they have this whole page hosted on YouTube, and it’s meant to look like a YouTube video page. Then they mess with it royally. Pretty sweet, huh?
Here’s the new one. While it does have more of a “plot” than the shoe-fitting episode, it’s equally quirky.
The good news? No churros.
The Weblog of the Swanson Russell interactive team. Standing at the intersection of technology & design, content & media, strategy and creative, inspiration & conversation. Rooted in nebraska soil. Stretching to all corners of the web.