Here’s a digital ad that does a fantastic job of branding, found on good ol’ ign.com, a former employer. Nice job, friends.
Posts Tagged ‘Digital Media’
October 14th, 2008
2008 Eyeblaster awards
The nominees for the 2008 Eyeblaster awards are available for viewing. They are composed of 10 of the most creative and effective Rich Media ads from the past year. All are good examples of maximizing impact in a medium that is know for being overcrowded and annoyingly intrusive. With a little time, the right budget and some creative thinking, digital ad space can be used to deliver attention-grabbing ads that deliver useful information to our target audience in a respectful way.
October 9th, 2008
Like what you see? Buy it on YouTube.
YouTube is one of the most content-rich sites on the internet. Users are browsing, consuming, and sharing video content more and more each day. Why not sell to those users while they are already engaged with the content they are viewing? According to this AdAge article, it’s already happening.
YouTube and their partners have launched some new e-commerce tactics in hopes of cashing-in on this concept. They’re working with iTunes and Amazon, allowing users to purchase products featured in the videos they view. Here’s an example. Viva La Vida, Coldplay. Viva La Vida.
While this concept may work well for the entertainment industry (music videos, movie trailers, and video game play footage continue to flood the ‘net), can this same approach work for big-ticket consumer products?
Will I be able to purchase that new yacht after I see P-Diddy partying on it? Maybe…if I like what I see.
October 8th, 2008
Mad Men - this week’s bit ‘o honey
Note: This video clip really has nothing to do with this post. But, it does give you a backgrounder on the most recent episode of the show. And, for that, it’s worth watching.
PAUL KINSEY: Advertising, if anything, helps bring on change. The market, and I’m talking in a purely Marxist sense, dictates that we must include everyone. Consumer has no color.
And what would Karl Marx and Paul Kinsey have said about the Web?
Perhaps that it is the most egalitarian of all media and the best vehicle for speaking truth to power? Surely, the Web knocks down walls and barriers, leading to greater transparency and accountability in the centers of power. It would be tough to argue against the notion that the Web has fundamentally shifted the dynamics in the business-consumer relationship.
That said, we’ve hardly reached a utopian promised land. Witness the daily shenanigans in the bastions of power, from Wall Street to Pennsylvania Avenue (see News, The), and Madison Avenue hasn’t exactly provided us all with a detour to transparency, honesty and progress.
But, it’s a start. Ordinary people (sometimes known as “consumers”, “voters” and, lately, “Joe Six-pack”) have far more options available to them to bring about cultural change than ever before and the Web deserves much of the credit. The essence of Kinsey’s statement, that market forces can be a great agent of change, rings true. It just took us a few decades, and greater empowerment through technology, to realize it.
October 2nd, 2008
You’re totally into social media, even if you don’t know it yet
Cone, an Omnicom agency out of Boston, just released a study on the public’s views on social networking.
What they found is that pretty much the whole country has jumped on the social networking bandwagon and, apparently, we’re all demanding that our favorite brands jump aboard with us.
A handful of the more eye-popping stats from the study:
60% of Americans use social media
93% of social media users say that companies ought to have a presence on social networks
43% of social media users say that companies should use social media to “solve my problems”
Now, I’m a big believer in pushing companies to engage with their customers in ongoing dialogue. And, if social media is one of the more effective ways to make that happen, then absolutely that’s an area to invest in.
But, are we getting a little ahead of ourselves here? Could these statistics really be that high?
Take a look at the data from the Pew Internet & American Life Project, a highly reputable organization with no conflicts of interest like, say, trying to sell social media strategy services to clients. They’ve got the number of Americans using social networks pegged at 29% .
So, how does social media rank on the hype-o-meter?