Every design has a story. A website design has grids, fonts and colors, but how is it telling the story?
Jason Santa Maria took the time recently to re-evaluate his website and how he portrays the story he’s trying to tell. Read more about his journey on his site and see below for a quick review of his session titled, Storytelling by Design. (more…)
“Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort — or an alliance of the few, empowered by microblogging service Twitter?”
For the first time, US broadband penetration broke ninety percent among active Internet users in June 2008. According to WebsiteOptimization.com (Nielsen data), broadband jumped to 90.5% in June, up 0.53 percentage points over the previous month.
The Dark Knight really set the standard for viral marketing campaigns for movie releases. I haven’t seen everything that was produced for that campaign but I have kept up with some of the pieces that were done. The pieces I did see made me that much more excited for the movie.
With that in mind I just came across what may be the next big viral marketing campaign for one of next year’s big movies. Actually let me rephrase that. I read a post of someone else finding this little tidbit. I am not going to post the link to the site because I want to give you guys an opportunity to discover the hidden clue. It involves a visual that seemed out of place to the author in the teaser trailer. Take a screen grab of the visual and play with the brightness and contrast. I was able to get it about 75% of the way to the final clue.
If no one can get it within a reasonable amount of time, I will post the link to the post. If someone can figure it out, please feel free to post the link in the comments to this post. Anyone who has read the book should get excited with the visual and the future possibilites of this camaign.
You know, that New York Times occasionally has some decent information in it. This is a crazy blend of retro-fabulous and very now tactics– and it just might work. Vaseline is launching a new lotion for exxxtremely dry hands and they thought, “Who knows exxxtremely dry hands better than people living in exxxtremely cold weather?” So they set up shop in Kodiak, Alaska, and in old-skool, tried and true product demo style gave away free samples to incite trial, asking people to spread the word to their friends and family in town. In a new-skool twist, they asked everyone for the name of the person who recommended it, literally mapped out the most influential, uh, influential and all of her connections at http://prescribethenation.com/, and took video of her and the town (and gross dry feet!) for the website help tell the story. They unfortunately misled, if not lied a little on the site when they said that they gave the sample only to the most influential woman. So it was almost transparent. Translucent, perhaps. Regardless, a fresh approach to old-fashioned testimonials and social networking.
The Weblog of the Swanson Russell interactive team. Standing at the intersection of technology & design, content & media, strategy and creative, inspiration & conversation. Rooted in nebraska soil. Stretching to all corners of the web.