Cameron Moll via Twitter brought Boxee.tv to my attention. It looks very promising especially when I am looking at purchasing a TV and not wanting to order cable. Now I am just waiting for the infamous invite.
Posts Tagged ‘TV’
September 19th, 2008
Microsoft ditches Seinfeld, goes on the attack (kinda)
From the stodgy, old, cobweb-ridden world of traditional advertising…
In what has amounted to a soap operatic rollout of the new Microsoft campaign from Crispin Porter, “Phase 2″ debuted last night with a completely different flavor. Watch it here.
In case you missed it, Microsoft has broken up with Jerry Seinfeld - at least for this execution - and launched an arguably more direct attack back at Apple. The new “I’m a PC” spot is comparably short (1 minute versus the 4:30 Bill & Jerry in Someone’s Home ad) and aims to tear down the (brilliantly) Apple-manufactured “PC Stereotype.” It’s got all-star basketball players, unknown everymen and a scuba diver. And each of them remind you, “I’m a PC.”
So what are they really trying to say? My guess: that Apple has pigeon-holed its user base as hipster young creative types, and that PC is the computer for everyone else in the world (from all-star basketball players to scuba divers). It’s far too early to know if (a) that’s actually the strategy and (b) if it will work. But it’s an interesting take.
Oh, and for those of you who prefer not to save the drama for your mama, there’s this question: was the omission of Seinfeld always part of the plan, or was it a knee-jerk reaction to overwhelming public derision and confusion? Microsoft brass are referring to this new spot and its inevitable counterparts as “Phase 2.” But whether or not this phase was always intended to be Jerry-less is unknown, at least to me.