Aussie healthy fast-food chain, Sumo Salad, has a pretty funny and very successful viral video that’s apparently quite the rage Down Under. Smart Company gave them a nice shout-out.
Best part about it: a paltry $20,000 budget and a viral strategy that consisted simply of sending the video out to 50 friends. Goes to show you that piles of money and ’round-the-clock strategy meetings are no match for a simple, funny idea done well.
New YouTube strategy promoting the Samsung INSTINCT phone.
Not only do these videos have an interesting story line but you get to choose what happens next. Very clever how it uses all the functions of the phone in these series of videos. Thanks to Stephanie Jarrett for sharing.
The Weblog of the Swanson Russell interactive team. Standing at the intersection of technology & design, content & media, strategy and creative, inspiration & conversation. Rooted in nebraska soil. Stretching to all corners of the web.