How do you make your message stand out in a space that’s already overpopulated with advertising? You put it everywhere, of course.
Jung von Matt out of Hamburg has created a guerrilla WiFi campaign for its car rental client, Sixt, in German airports. Multiple open wireless networks are set up at the Sixt airport counters. When accessed, a Web page with the latest offers from Sixt is pulled up, complete with a map to guide viewers to the nearest Sixt counter.